Well, now that you’re here 👋

Let’s get right to it.

I love working on big ideas with good people.

I’ve spent my career building and scaling startups—now, I’m excited to help other entrepreneurs bring their visions to life and to scale.

A bit about me.

My name is Nadia and I am a SaaS technology founder, executive & investor.

Since exiting my company in 2024, I have been focusing on family (aka chasing my toddler around), and supporting other founders navigate startup life.

I am also serving as Managing Partner at Women’s Equity Lab Victoria, where I have been a Limited Partner for the last 4 years.

Between 2016 - 2024, I led Shift.com as co-founder and CEO, taking the company from inception through rocketship growth, fundraising, scaleup mode, the pandemic, and a strategic path towards profitability. Shift was acquired by Redbrick in 2022, and I stayed on for 2 years as the CEO.

When I am not building startups, I love spending time with family and friends, getting a sweat on (hiking, running, working out), trying new restaurants, travelling far and wide, and just bopping around our hometown—in beautiful Victoria, BC.

Whether it’s a deep dive into marketing and operations, help with fundraising or growth strategy, I’d love to help.

I pride myself on:

  • Thinking big, always.

  • Being adaptable.

  • Finding practical ways to make magic happen.

  • Making work fun for everyone.

  • Moving fast, as needed.

If you have a project I can help with, I’d love to hear about it.

Alignment is everything.

Media

  • The Case for More Thoughtful Meetings

    As seen in Fast Company—Longer meetings may have elicited groans before the pandemic. Now, extended collaborations invite more voices to speak up and set the stage…

    Read More

  • Good Enough For Now

    Podcast Release—A thoughtful conversation between Nadia Tatlow and Stephanie Kruse on life, career, and everything in between.

    Listen Here

  • Leading With Thank You

    As seen in Forbes, leading with thank you means putting gratitude first, and hybrid work just works.

    Read Here

  • Queen's University: Return on Innovation

    Podcast: Nadia Tatlow, Queen’s alumni, shares the founding and growth story at Shift.

    Listen Here

  • Why ‘the Why’ is so Important.

    As seen on LinkedIn—Why ‘the Why’ is so Important: A Simple Question to Avoid Burnout and Nail Deep Work.

    Click Here

  • Shift Acquisition Announcement

    As seen on LinkedIn—Turning Shift from an idea into a scalable, profitable company, supported by a fantastic team, was an 8+ year adrenaline rush…

    Read More